The most frequently asked question during our workshops is “How to build product categories correctly?”. I would like to start with the point that there is no right or wrong construction of product categories. There can be a competent and reasonable construction of product categories.… Read More »What is the Category Management? Part 3
The evolution of customers also influences business development. Therefore, it is important to understand how dynamic the client is and whether he is ready for changes, whether the company considers new challenges and opportunities, what tools are used to achieve certain goals and what basis… Read More »About Key Account Management. Part 2.
Becoming an entrepreneur is most likely the thought that has been hovering in your head lately. Otherwise, you wouldn’t be reading this article at all. If you want not only to start your own company someday, but also to become a successful leader, it is… Read More »How to be a successful entrepreneur?
Is it really important at the pharmacy? Let’s try to figure it out together. Let’s start with some basic categories: 1. Who is our buyer? 2. What does our buyer want? 3. How to take care of our customer as no one has ever cared?… Read More »What is the Category Management? Part 2.
It is psychologically easier to sit still and not to change anything in life: not to set high goals, and even more so not to achieve them. In non-changes there is much less stress for a person himself and his immediate environment. After all, if… Read More »A little about self-motivation
We would like to draw your attention to the importance of developing such a link as a Key account manager (KAM). The success of each business primarily depends on the effective management of key customers (in this case, pharmacy chains). All market players should be… Read More »About Key Account Management. Part 1.
We offer a short excursion into this area of cooperation. This is an already known category for members of our groups. Partnership is usually called mutually beneficial cooperation or, in other words, Win-Win. However, as we had already noted in our publications, it requires special… Read More »Partnership and partner projects in a work with pharmacy chains and manufacturers.
There are many opinions and contradictions about this concept in pharmacy retail. For example, the first objection that every pharmacist faces is pharmaceutical care. Let’s think about these two concepts: “category management” and “pharmaceutical care”. Namely, whether they are related to each other and what… Read More »What is the Category Management in a Pharmacy?
Today’s pharmacy and pharmaceutical market is very competitive and even a small mistake can lead to catastrophic consequences for business. It should be recognized that owners, senior management and management invest a lot of resources in developing and maintaining business, however sometimes a new perspective… Read More »About the pharmacy and pharmaceutical market