We would like to draw your attention to the importance of developing such a link as a Key account manager (KAM). The success of each business primarily depends on the effective management of key customers (in this case, pharmacy chains). All market players should be united by a common sales strategy.
Currently, the main directions of this strategy are the management of product categories, inventory and the development of new business (working with insurance companies, e-commerce and other digital services to support a consumer). The important components of a sales strategy are a quality of business processes of a pharmacy chain, as well as a motivation and improvement of personnel qualifications.
To be continued.