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School of secrets in pharmacy retail

TRAINING PROGRAMS

Basic level – 2 lessons of 8 working hours

Module 1. Secrets of Pharmacy Retail
Module 2. Product category management system

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Advanced level – 3 lessons of 8 working hours

Module 1. Secrets of Pharmacy Retail
Module 2. Product categories management system
Module 3. Segmentation and development of product categories

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Master level – 4 lessons, 8 working hours

Module 1. Secrets of Pharmacy Retail
Module 2. Product categories management system
Module 3. Segmentation and development of product categories
Module 4. Drawing up a product category development plan

Module 1

SECRETS OF PHARMACY RETAIL

1. The pharmacy channel market and its impact on the structure and commercial activities of the pharmacy chain.
2. Management of product categories.
3. The strategy of marketing and sales in a pharmacy chain.
4. Key directions in work and evaluation of the work of the bundle buyer-categorizer-marketer-pharmacy.
5. Functions and criteria for evaluating the work of a category manager, buyer, marketer, head (curator) of pharmacies.

Module 2

PRODUCT CATEGORIES MANAGEMENT SYSTEM

1. Approaches to assortment formation and pricing using different techniques.
2. Modern tools for managing profitability of product categories.
3. Effective trade marketing activities in product categories.
4. Target audience of pharmacies and marketing tricks in working with product categories.

Module 3

SEGMENTATION AND DEVELOPMENT OF PRODUCT CATEGORY

1. Drawing up an individual template for a product category development plan.
2. Determination of growth opportunities for product categories.
3. Drawing up a calendar of activities for a product category.
4. Determination of key categories for the fulfillment of the product sales plan by groups.

Module 4

PRODUCT CATEGORY DEVELOPMENT PLAN

1. Formation of a product category.
2. Approaches to assortment formation, pricing using ABC.
3. Managing the profitability of a product category.
4. Drawing up a plan for trade marketing activities in a product category.
5. Choosing a target audience and marketing tricks in working with a product category.

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