“Victoria is my old friend and partner. A person who I respect a lot.

If we talk about knowledge of the pharmaceutical market’s potential, she is one of the leading experts in this field. This is my vision and I am not wrong, because all the things that were declared by her, what events were held, were and remain at a decent level. These are areas such as category management, business, marketing, training and development of pharmacy staff, which must be managed skillfully while working in the pharmaceutical market.

Partnership programs implemented by “TORY GROUP” together with pharmacy chains, manufacturers and distributors are important strategic drivers for modeling the situation in the retail market sector, as it is extremely important to know and be able to build this business with both external and internal customers. A basis of many recommendations which Victoria declares on today is building quality business processes for the growth and development of the pharmaceutical industry as a whole.

She knows how manufacturers work, she has studied the work of the distributor very professionally, and she understands how to build relationships between all market participants. She provides clear and practical recommendations for the formation of pricing policy in the pharmacy network, taking into account the specifics of different regions to meet needs of consumers.

Working with Victoria, as the main consultant of “TORY GROUP”, we study and learn many details of doing business that we do not see through working in the operating routine, which is often faced by management, solving urgent issues over months, days and especially in today’s conditions.

The company headed by Victoria can be invited to all areas that operate in the pharmaceutical business, namely – financial unit, commercial unit, marketing unit, HR unit, operating unit. There are well-balanced, well-formulated programs that will definitely help in the work, which are based on analytically validated market data, which leads to business development in the future. Therefore, today I am very pleased to confirm the professionalism of Victoria, as the head of “TORY GROUP” and ready to cooperate in the areas of business development in the future».

Valeriy Mikolayovich Gudzenko
General director of the pharmacy chain TAS Pharmacy


Every passing day requires new skills and new competencies from the manager. Today it is impossible to be simply an expert on a narrow topic. Communicating with key customers (pharmacy chains) every day, you understand that you need to learn constantly. Coaching from Victoria helped me personally to set up the helicopter view for regional markets and systematized many years of my experience in the pharmaceutical retail. And I am very grateful for that.

I will be happy to visit other events from “TORY GROUP”

Maxim Myasnikov
Market expert


Yashukova Victoria
HRD Pharmacy “ANC”:

The impressions about the trainings are very positive. Our team liked the format of the event, as there were many practical tasks. The knowledge gained may be applied to practice in the realities of the pharmacy retail in Ukraine, and you can see and analyze your mistakes.

A special thanks to Victoria Zapotochnaya, she has a good attitude and gives information well. I liked Victoria’s deep competence and expertise in the field of category management. There are ease of material presentation and flexibility in working with a team. There is very useful content for those who are familiar with the topic.

Sincerely yours and looking forward to new meetings with Victoria. The team of the network of pharmacies No. 1 “Pharmacy ANC”


Victoria, I want to thank you for an interesting and useful webinar. It touched upon topics relevant for a given period of time, which allow optimize costs as much as possible in a crisis period and not to lose sales. The material is divided into blocks which are convenient for mastering and assimilation.

A special thanks to you for your information content, diplomacy and charm! “

Marina Shvachkina
Head of the commercial department of the network of pharmacies “Farmacia”


Thank you very much, Victoria, for such a wonderful day filled with new knowledge and inspiration. All information on the secrets of category management in pharmacy retail, which we received, is connected to all the available knowledge and experience of the manager team of the ANC pharmacy chain.

New knowledge inspired the employees, thank you for your high professionalism and partnership”.

Yulia Erzova
HR of the national pharmacy network ANC

I thank Victoria Zapotochnaya, and thanks to the “TORY GROUP’ consulting company, for the coaching for KAMs with comprehensive knowledge, for real case studies and analysis of issues in KAM’s work. And also a special thanks for the pleasantly spent time with benefit”.

Vladislav Morgunov
Key Account Manager


I would like to share my feedback on my participation in the “TORY GROUP” webinar “Pharmacy Business – 2020. A Successful Breakthrough in a New Reality”, which took place on May 26, 2020.

General feedback – it was very calm and comfortable, without load and anger from different barricades – we are all in the same boat and we need to sail further. It is necessary to allocate the working capital of the network correctly and for those who use it as profitably as possible, both in the short term and in the long term. In erasing formal boundaries and competition between the network and the supplier is the future and it needs to be brought closer sooner) The networks need to be able to earn money not at the expense of the supplier, but at the expense of competent and commercially justified work with the market.

Ivan Razenkov
National Key Account Manager
Perrigo Ukraine LLC


Thanks to Vіctoria Zapotochnaya for a great examination and positive atmosphere. Obtained knowledge is already involved in the project”.

Nadiya Skiba
Group product manager ONCOLOGY franchise, Servier Ukraine LLC


Victoria, on behalf of the entire KAM Naturproduct-Vega team, I would like to thank you for the excellent cycle of workshops on the topic “An expert in working with key clients”!!! The format of work involved the creation of individual programs for working with specific clients. Tasks, clients, opportunities – everything was from everyday life))) Thanks to the cycle of meetings (there were 3 of them with an interval of several months), each of us was able to work out these programs on the “battlefield”, get feedback, discuss difficult moments with you, find solutions and go back again to the “battlefield”. So we got the skill of effective work))) And it happened – the partners heard and accepted us, and we became even more interesting to them))) Victoria, thank you very much”.

Antonina Dubinina


I would like to express my gratitude to Victoria Zapotochnaya for the opportunity to take part in the webinar “Pharmacy Business 2020. A Successful Breakthrough in a New Reality”. Getting new knowledge from a professional is always very interesting. I wish your company was prosperous!

And definitely see you soon!”

Surikova Elena Viktorovna
Pharmacy manager of the Farmacia family of pharmacies


Thank you, Victoria Zapotochnaya, for the “Pharmacy Business 2020” webinar. Holding joint events allows us to realize that we must always be open to dialogue, ready for flexible solutions and understanding of the needs of manufacturers, pharmacy chains and customers. The path of healthy and effective collaboration allows you to grow, even in spite of the “black swans”. See you next time!”

Gurkin Maxim
Head of External Service, Geolik Pharm Marketing Group LLC

I was very glad to take part in the webinar from “TORY GROUP”. I would like to express my deep gratitude to the organizer for holding so much needed and useful event of Zapotochnaya Victoria, who knows how to create a friendly atmosphere between participants, and is also ready to share her valuable experience and specific solutions to problems in the pharmaceutical business. As a pharmacist, I was very interested in the events of the “TORY GROUP” company. At the trainings, I learned new information about category management and drivers in the category, marketing, pricing and the correct approach to the formation of the assortment in the pharmacy. I am sure that such coaching will be very useful for both beginners and experienced first-table workers. I have acquired a lot of useful and necessary skills and recommendations necessary to serve visitors of different categories in a pharmacy. I successfully apply the knowledge I have gained in practice in my daily work, and the knowledge gained about “Category management” allows me to increase sales of goods in the category and attract new loyal customers to the pharmacy”.

Korolenko Roman Alexandrovich
Pharmacist (ANC Pharmacy)


Many thanks, Victoria, for the work done. Sometimes it is very important for business to look at itself from the outside and see reserves for development. Victoria leads to the base very professionally and gently, cutting off the routine into which everyone plunges sooner or later. After each communication, I get resources and inspiration for new projects, and honing existing ones. Thanks again and good luck! You are doing very important work for our common cause”.

Sergey Gornitskiy
Deputy Commercial Director, Pharmastor LLC


Why do I love training from “TORY GROUP”?

Oddly enough, at the trainings conducted by Victoria Zapotochna, I like everything.

Why do I love this training?

– for an excellent and easy presentation of information;

– for well-chosen speakers;

– for the opportunity to share the experience with colleagues. Not competitors, but colleagues who share their successful cases with other training participants.

Victoria’s trainings please me with: systematic presentation of material, focus of attention in practice, because this is very important; life hacks of a professional trainer, a favorable atmosphere for the exchange of experience between participants, a structural approach to organize the learning process.

I am grateful to Victoria for the opportunity to participate in such trainings, her generosity with which she shares her knowledge, the coaching approach in training, for an inspiring visual example of the implementation of all the declared principles and methods, for bringing lightness and positive emotions into training.

Thank! I am always very excited and the information is useful. I am grateful for the relevance of the information/cases at the right time! And, perhaps, who will ask, why does an HRM participate in such trainings? – I will answer like this: “Perhaps someone is not interested, but not me, since I believe that an HRM of any pharmaceutical company must know, understand and be aware about all the processes of the company with which employees work on a daily basis, their problems and possible solutions to critical situations.

This very training, that Victoria conducts, helps to learn, understand and improve the processes in the company.

I am sure that systematic training at the start guarantees quality afterwards. I wholeheartedly recommend the training from “TORY GROUP”, which is conducted by Victoria Zapotochnaya, as an excellent springboard for the professional growth of company employees”.

Valeria Redko
HR manager

Video review by Anna Dmitrievna Bashly, the director of the AKS pharmacy chain Odessa, Ukraine

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